This week at the Houston Auto Show Jeep rolled out a new concept version of its award-winning Grand Cherokee.  During the reveal Jeep also announced that is has created an online contest for consumers to name the new Grand Cherokee concept. The person who chooses the winning name will have an opportunity to win a new 2012 Jeep Grand Cherokee.

This new production-intent concept vehicle has innovative, stealthy details that give it a unique and aggressive look. Jeep brought the vehicle to the Houston Auto Show to gauge consumer reaction – if the level of excitement is what they anticipate the new Grand Cherokee will be in Jeep showrooms this spring.

For those interested in entering the new Jeep contest visit Jeep.com/namemyride and enter your idea for what the distinctive new vehicle should be named – the Jeep Grand Cherokee _______ (fill in the blank).

The Jeep brand will narrow the names down to the top three and let voters choose their favorite. The winning name will be announced in May.

As part of Chevrolet’s Route 66 Super Bowl ad contest, Chevrolet asked filmmakers to depict life’s journey and how Chevrolet is there along the way.  After more than 400 scripts and 198 films were submitted from 32 countries a winner was chosen last week.

“Chevy Happy Grad” was an ad submitted by 26-year old Long Island resident Zach Borst, and will be aired during the Super Bowl XLVI. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits,” said General Motors Global Chief Marketing Officer Joel Ewanick.

Check out the video below.