Originally designed for the United States Army during World War II, Jeep is the oldest off-road vehicle brand in the world. The first Jeep,
known as the MB, was created by Willys-Overland in 1940. Although Willys received the production contract from the U.S. military and is credited with
starting the Jeep brand, the MB design was influenced by three companies: Willys, American Bantam Car Company, and Ford. The first Civilian Jeeps,
known as the CJ series, became available in 1945. After going through several owners, Jeep was obtained by Chrysler Corporation in 1987 when Chrysler
bought its then-parent company, American Motors Corporation.
Today, Jeep is still owned by Chrysler, under the name Chrysler Group LLC. After some financial trouble in 2008, Chrysler joined Fiat to create a
global strategic alliance in June 2009. Jeeps are currently available in over 75 countries including in Asia, Africa, Europe, North and South America.
In 2010 Chrysler Group had net revenues of $41.9 billion with worldwide sales of over 1.5 million units. Of these 1.5 million units almost 420,000 of
them were Jeep vehicles.
New for 2012 is the Grand Cherokee SRT8. This new Grand Cherokee is considered the most powerful Jeep vehicle ever. It is able to run from 0-60 miles
per hour in 4.8 seconds with a top speed of 155mph. The all-new 6.4-Liter HEMI V8 engine with fuel saver technology delivers an estimated 465-horsepower
and 465 lb-ft of torque. Drivers can automatically choose been five dynamic modes for specific driving conditions as well. This high performance SUV is
sure to be the first of many in Jeeps lineup.