About Infiniti
Infiniti is the luxury brand of Nissan Motors. They officially began selling vehicles in 1989 in North America. The
marketing strategy behind the Infiniti brand was to target the premium vehicle segments that Nissan's more mainstream vehicles did not fit. The
Infiniti brand came out around the same time as their competitors Toyota and Honda's Lexus and Acura brands. The first Infiniti vehicle was the Q45.
Initially Infiniti sales were slow; the company's original campaign aimed to increase brand awareness with Zen-influenced spots that focused on
nature and tranquility; but showed no cars. Also, the original Infiniti models did not have wood accents or chrome bright work; instead the designers
focused on padded leather and vinyl throughout the vehicles. The only item that had a bright appearance was the analog clock, a design that is still
maintained today. By the 2000s the Infiniti brand was facing extinction and the company rededicated itself to developing a powerful line-up of sporty
luxury cars. In 2010 Infiniti unveiled its newest performance division named Infiniti Performance Line.
Today Infiniti has markets in the U.S., Canada, Europe, Great Britain and the Middle East. In Japan Infiniti models are sold under the Nissan marque.
In 2010 Infiniti's parent company, Nissan Motor Company had global sales of 72.6 million units, included in these units were Infiniti models. Nissan Motor
Company's net revenues in 2010, which include sales of Infiniti, totaled $114.7 billion.
The all-new 2012 Infiniti M35 hybrid model is the first V6 true luxury performance hybrid and the only vehicle to offer more than 350-horsepower
and 32 miles per gallon fuel economy. The Infiniti M Hybrid features the all-new Infiniti Direct Response Hybrid system, and advanced one-motor
two-clutch parallel hybrid design that utilizes precise, high-speed motor control technology enabled by the lithium-ion battery, allowing power to
be delivered directly to the vehicle's 7-speed automatic transmission. The new Infiniti Hybrid can drive on electric power alone at speeds up to
62 miles per hour and can travel on electric propulsion for up to 1.2 miles at a time. Testing has shown that in mixed driving, the 2012 M Hybrid is
able to drive in electric only mode for as much as 50% of the time.