Kia Motors America, easily distinguishable with their hamster-jamming commercials, will be the “Official Vehicle of the 2012 Vans Warped Tour.” This marks the fifth consecutive year for Kia as the Official Vehicle of the Punk and Indie Rock Music Tour.
This tour will entertain concertgoers in 40 U.S. cities, and Kia is set to make the most of their partnership by sponsoring the two main stages – the Kia Soul Stage and Kia Rio Stage – and using the stages to display the new 2013 Kia Soul urban passenger vehicle.
Kia also will connect with revelers at the interactive Kia Soul Lounge, which features exclusive acoustic sets, autograph sessions, interactive music stations and giveaways. Here, fans can gather information on Kia’s lineup of fuel-efficient vehicles, like the 40 mpg 2013 Kia Rio and the 2013 Soul.
While enjoying the performances from the various bands and DJs, fans will have the opportunity to create their own music. A music station will allow people to mix their own 15-30 second beat, which will then be mixed into a comprehensive beat for that specific city and uploaded to the Kia Soul Facebook page. Like previous years, Kia Motors’ official Kia Warped Tour blogger, Steve Guttibinder, will provide fans with behind-the-scenes insights, videos, and photos, as well as answering questions from fans.
The Tour kicks off June 16 in Salt Lake City and will feature more than 90 punk, rock, hip-hop, rap, metal, rock, and electronic artists.