Ford Flex Presents Suburban Dictionary

CarLocate Team, March 22, 2012, 12:38PM
Ford is teaming up with the author of the New York Times bestseller “Stuff White People Like”, Christian Lander to create the Suburban Diction on the Ford Flex Facebook page. 
Lander, who is known for his unique way of expressing things, much like Flex customers express their own personalities by driving a one-of-a-kind seven-passenger crossover vehicle, describes himself as a “suburbs expert.”  
He presents the Suburban Dictionary, an online glossary of terms related to suburban life.  The engaged and dedicated Flex Facebook community members are encouraged to come up with their own entries to the Suburban Dictionary and post them to the Flex fan page
A few of Lander’s first entries include: 
  • Healthy Math – rewarding yourself with a 500-calorie snack after eating healthy for an entire 24-hour period
  • Fitness Museum – alternate name for a garage filled with exercise equipment purchased during the resolution phase of January or after frequent viewings of late-night TV
  • Mombulance – the name given to your Ford Flex during frantic trips to the hospital after an internet search leads to belief that a child’s cough is the newest iteration of the black plague. 
“Christian Lander’s Suburban Dictionary builds a distinct lexicon for parents living in the suburbs, much like the Ford Flex offers a technology-loaded crossover with a look unlike any other vehicle on the road,” said Eric Peterson, Ford’s marketing manager for crossover vehicles.  “The Suburban Dictionary will allow them to share their experiences with Flex in a unique way.”
Lander says this distinctness should be expressed, not concealed.  “In order to help this growing segment of the population, Ford sent me deep into the heart of suburbia to help uncover the language and terminology required to ease into their new life.  I give you the Suburban Dictionary, the indispensible guide to this new and exciting – well, maybe not exciting, let’s just say comfortable and relaxing stage of your life.”

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Author: CarLocate Team


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