Toyota has announced the premiere of the extended version of its Super Bowl XLVI commercial. The commercial builds on the reinvention of the 2012 Camry and what it would be like if other things were reinvented for the better.

“Revinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Billy Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc.

During the Super Bowl viewing of this commercial viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.