Audi’s sixty-second spot set to air during Super Bowl XLVI features a vampire theme and the new 2013 Audi S7 with the brand’s signature LED headlight technology.

Audi’s LED headlights take center stage in the commercial; the all-new 2013 Audi S7 arrives at a vampire party in the woods and brings with it an unexpected surprise. “In the spot, Audi LEDs – which at 5,500 Kelvin produce the closest reaction of daylight available – put an end to the vampire party,” said Scott Keogh, Chief Marketing Officer, Audi of America.

“Given the power of the Super Bowl platform, we wanted to create an entertaining spot that clearly focused on our LED headlights – one of our key product attributes – while also sparking conversation whether or not it’s time for us to move on from the omnipresent vampire trend into something new and even more exciting,” Keogh added.