As part of Chevrolet’s Route 66 Super Bowl ad contest, Chevrolet asked filmmakers to depict life’s journey and how Chevrolet is there along the way. After more than 400 scripts and 198 films were submitted from 32 countries a winner was chosen last week.
“Chevy Happy Grad” was an ad submitted by 26-year old Long Island resident Zach Borst, and will be aired during the Super Bowl XLVI. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits,” said General Motors Global Chief Marketing Officer Joel Ewanick.
Check out the video below.