Drawing inspiration from Olympic host city London, MINI introduces two new special-edition models to spread contemporary London around the world. These new special editions are based on the MINI Hardtop and boast exclusive equipment and tradition-laced titles.
The new models – the MINI Baker Street and MINI Bayswater – will go on sale in spring 2012. The MINI Baker Street embodies the youthful, fresh and innovative trend-setting style of the brand while the MINI Bayswater focuses primarily on the sporting verve and agile handling for which the MINI brand is known.
Both special-ediotion models will be produced over a limited period and will be sold worldwide. The MINI Baker Street can be ordered with the MINI Cooper engine and the MINI Bayswater is available as a MINI Cooper and MINI Cooper S.
The MINI Baker Street is an “individualist with a taste for extravagance” and is its name is synonymous with the address of a certain fictional hero known to both visitor and locals of London. It is 125 years since Sherlock Holmes author Arthur Conan Doyle, released his first story with the master detective in the title role.
The MINI Bayswater wears its inherent sporting elan and extrovert style very much on its sleeve. This model takes its name from an extremely vibrant area of London. Bayswater is best known for its unusually high density of bars and restaurants, not to mention the adjacent and famous Hyde Park. MINI is returning to the London theme to further accentuate the link with both home country and fascination surrounding the London lifestyle.
Both the MINI Bayswater and MINI Baker Street are following in the tire tracks of a naming tradition begun by the classic Mini and reprised more recently with the MINI Camden, MINI Mayfair and MINI Clubman Hampton special editions.