In preparation for the New York International Auto Show this April the 2012 poster artwork has been launched.

“The New York Auto Show is an awe-inspiring combination of new ideas, technological innovation, future-looking concept cars and nearly 1,000 of the latest new vehicles.  Nothing exemplifies individual freedom better than the automobile and nothing represents New York City better than the Statue of Liberty.  By combining them in a fun and imaginative way we think we have capture these two great symbols of our liberty and freedom and created an image that will resonate with show visitings in a positive way,” said Show chairman John LaSorsa.

The graphic serves many purposes for the event including the basis of an extensive outdoor advertising campaign on major metro area billboards; as well as being the focal point of a comprehensive magazine, newspaper, and web advertising campaign.