In order to learn more about their fan base and to ramp up excitement for the Audi allroad’s return to the U.S., Audi is asking enthusiasts to share an image and brief story of themselves with their Audi allroad.

The contest has been dubbed the “Memorable Mile” and participants have a chance to win one of 10 open spots for a VIP trip to Deer Valley during the USSA Freestyle International World Cup in Park City, Utah to test drive the all-new road.

The contest started this week and will run through January 17th. Those interested in entering the contest can share their story and images using any Audi social media channel, including Twitter, Google+, Flickr or Instagram. All posts must be tagged with #myallroad.  Submissions can also be emailed to myallroad@audi.com

Winners will be notified between the dates of January 18-20 and must be ready to book their flights within 24 hours.  Travel for the Deer Valley trip will take place from February 1-5.

Please visit audi.us/allroadcontest to view the official rules.