MINI and Banana Republic Announce New Campaign

CarLocate Team, December 12, 2011, 08:50AM
MINI USA and Banana Republic have announced the launch of “Gifts come in all Sizes,” a campaign that is not only fun for shoppers, but also gives back to local communities this holiday season. As part of the campaign, Banana Republic customers will have the chance to win one of five MINI Coupe vehicles and donate toys to the Boys and Girls Club of America that MINI Coupe will deliver from select Banana Republic locations. 
 
An extension of the campaign continues on Banana Republic’s Facebook page with a “Gifts Come in All Sizes” game, which will be live from December 2-24, 2011.  Fans are encouraged to play the game daily for a chance t o win a year-long lease for a MINI Coupe, Virgin America flights, Banana Republic shopping cards and donations to the Boys and Girls Club of America. 
 
“This partnership with Banana Republic is another example of MINI taking a different approach to our marketing efforts,” said Tom Salkowsky, Manager of MINI USA Marketing.  “It
allows us to engage in helping our community, and extend that opportunity to customers and fans alike.”

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Author: CarLocate Team

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