Marked as one of the most innovative and game-changing products of 2011 by Men’s Journal the new Fiat 500 was the winner of the “Gear of the Year” award. 

 

“Live the interesting life,” Men’s Journal creed truly reflects what the Fiat 500 is all about – being unique and offering customers a way to experience more in life.  With its segment-exclusive Italian styling, efficient city-friendly proportions, innovative technologies, and attainable price, the new 2012 Fiat 500 earned the magazine’s coveted “Gear of the Year” award. 

 

“We’re extremely honored to win the ‘Gear of the Year’ award from Men’s Journal,” said Tim Kuniskis, Head of FIAT Brand North America.  “The new Fiat 500 is truly distinctive and we will continue to expand the appeal of our Cinquecento, with the upcoming introduction of the Fiat 500 by Gucci, and the Fiat 500 Abarth, targeted towards Italian performance enthusiasts.”