Ford is looking for a few dynamic, fun-loving individuals who are ready to compete in real-world challenges while experiencing the all-new Ford Escape.
Ford is casting six two-person teams to participate in Escape Routes, a physical and virtual competition featuring the all-new Ford Escape. Having no idea where the Escape will take them, the two-person teams will use their ingenuity and creativity to reach their goal and spread the word about their adventures.
Escape Routes is a new online, interactive reality series featuring the all-new Ford Escape that will continue into 2012. “Escape Roues takes the success of Ford’s previous social engagement programs – Fiesta Movement and Focus Rally America – and overlays a new, innovative way to utilize social gaming in the real world,” said Matt VanDyke, director, US Marketing Communications for Ford. “This makes Escape Routes the first program to recognize participants’ social influence as part of the game.”
Escape Routes is a road-trip competition with real-world challenges featuring the all-new Ford Escape. The format allows teams to solve physical and mental challenges in real time while their social circle of fans and followers play along virtually. Each week the six teams will arrive in a new city to compete in a series of spontaneous adventures and interactive social gaming challenges using their Escapes.
Each stop will engage their online followers and tap into the fabric of the local culture. All teams will live together, allowing live-streaming for fans to pull their social graph into the adventure.
The casting process for Escape Routes begins now. Interested contestants can apply online at escaperoutes.com or attend one of 10 open casting calls across the country. Escape Routes officially kicks off in March.