For the fifth consecutive year Audi of America will advertise during this year’s Super Bowl. “The Super Bowl continues to be a platform to showcase a brand’s creativity and voice.  Audi was the first auto maker in its class to begin advertising in the Super Bowl years ago and we’re once again excited to be a part of the action,” said Scott Keogh, chief marketing officer, Audi of America.

In last year’s spot, Audi became the first Super Bowl advertiser in history to tag an ad with a Twitter hashtag.  This spot, featuring the new Audi A8 sedan was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison.  There was also a cameo by legendary musician Kenny G.

Throughout Super Bowl weekend for the past four years, Audi also has become known for producing highly attended and well received events at a specially-created Audi Forum in each market. “We’ve achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game, and are confident that this year will follow suit.”