The Jeep brand is teaming up with the makers of “Call of Duty: Modern Warfare 3” in its newest advertising and marketing campaign for the new 2012 Wrangler Call of Duty: MW3 Special Edition SUV.
This one of a kind Jeep Wrangler is being tagged as “The Toughest Vehicle in the world. Any world” for its “power-dome” hood along with accessories such as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. With 32-inch off-road tires, live axles with locking differentials in the front and rear and a two-speed transfer case this Jeep Wrangler Rubicon is built to be tough.
The new campaign includes broadcast, print, digital, social media and experiential events. Consumers can enter to win the very first 2012 Jeep Wrangler Call of Duty: MW3 Special Edition via the Jeep brand Facebook page. On November 7, Jeep hosted “Camp Tread,” an experience that included field lights, ambient game soundtrack and special effects to transform Camp Tread into a military environment.
“With its renowned, rugged capability and unique military heritage, the iconic Jeep Wrangler is a natural fit into ‘Call of Duty: Modern Warfare 3,” said Mike Manley, President and CEO – Jeep Brand.