Toyota and Discovery Education announced the launch of the all-new Toyota Teen Driver Video Challenge – a competition that asks high school students across the country to create a unique two-minute video describing how they would encourage safe driving among their peers. This challenge is just one part of Toyota and Discovery Education’s joint program, Toyota Teen Driver. This program offers educators, students and parents a variety of powerful online tools and materials designed to help teens avoid distractions and stay safe behind the wheel.
The new Toyota Teen Driver Video Challenge encourages students to address responsible driving behavior among their peers. Ten finalists will be chosen and will then appear on the Toyota Teen Driver website and corresponding Facebook page during a “fan voting” period where the public will be invited to vote to determine the grand prize. The grand prize winner will receive a $20,000 cash prize and the remaining nine finalists will each receive $1,500 in cash. Students in grades 9-12 can submit their two-minute videos on the Toyota Teen Driver web site through February 16, 2012.
“Toyota is dedicated to building awareness among teens about the dangers of distracted driving and encouraging people of all ages to adopt safe driving habits,” said Patricia Salas Pineda, group vice president of philanthropy for Toyota Motor North America. “We’re excited to launce the new Toyota Teen Driver Video Challenge and empower young people to be advocates for responsible driving within their own peer groups and schools.”
To learn more about Toyota Teen Driver, please visit toyotateendriver.com.