A recent report listed the automotive brands with the highest loyalty, and Kia Motors America was on top with 47.9 percent. The Kia Forte compact sedan also received the highest loyalty ranking of any vehicle with 67.7 percent, followed by the Soul and the Forte Koup two-door with 59.3 and 56.4 percent respectively.

“Customers are recognizing Kia vehicles as smart purchases and understand that you don’t have to sacrifice performance or styling in order to get impressive fuel efficiency or the latest technologies at a low starting price,” said Michael Sprague, vice president, marketing & communications, KMA.