Through BMW’s new College Graduation Program they hope to increase the purchase power of young professionals and recent college graduates. The Program encompasses both loans and leases and applies to new and certified pre-owned BMW and MINI automobiles.
“We developed the College Graduate Program to target one of the most essential customer bases, that of the entry-level buyer. The program provides young professionals the accessibility to our brands based on their ability to pay rather than a capped allowance,” said Steve Swecker, general manager of operations. “Completing college is an exciting point in life, and graduates want to reward themselves for the accomplishment. Our College Graduate program helps make this reward attainable.”
The program taps a distinct audience of college graduates and graduate students. The program guidelines include:
- Graduation from an accredited college or university with an undergraduate or graduate degree earned within the previous 12 months
- Eligible for gradation from an accredited college or university with an undergraduate or graduate degree within the next 4 months and have a verifiable firm offer of employment commencing after graduation.
The College Graduate Program is exclusively from BMW and MINI financial services.