October is Breast Cancer Awareness month and the Fiat brand has teamed up with The Breast Cancer Research Foundation (BCRF) to produce 250 “Pink Ribbon” limited-edition Fiat 500 models. This collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style.

Committing to a minimum $50,000 donation, Fiat brand will donate $1,000 per 2012 Fiat 500 Pink Ribbon limited-edition vehicle sold to BCRF to support the foundation’s mission of achieving prevention and a cure for breast cancer in our lifetime.

“The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round,” said Myra J. Biblowit, BCRF President. Interested buyers can find the limited-edition Fiat 500 Pink Ribbon models at FIAT studios in October.