This week Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack, and inviting three Facebook friends to come along. Entrants than submit their trip, telling Nissan why their online journey should be made into a real one, now through October 19, 2011.
“The ‘My Versa Road Trip’ campaign gives target Versa buyers the opportunity to engage online for potential chance to reconnect in person offline.” Six winners will be chosen to receive a 2012 Versa Sedan and take the 4 day/3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.