Ford has developed a website that will let enthusiasts create their very own Mustang model. The Ford Mustang Customizer will allow enthusiasts to select colors, accessories, and decals to complement the classic design. Fans will be able to customize a Mustang V6, GT, Boss 302, or Shelby GT500 with three different backgrounds, five different angles, and hundreds of accessories from which to choose. The website will go live on Tuesday, September 20.
“This site lets Mustang fans customize cars to their heart’s content,” said Brain McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”
The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have been created. A “battle mode” through Facebook lets users go head-to-head to see who has the best-looking car.
For those intent on making their custom car a reality, a downloadable PDF facility offers a detailed list of all the real parts used to create their particular virtual Mustang.
“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager.
Check out the website tomorrow and start creating your own Mustang – you know the CarLocate Crew will definitely be checking it out!