The FIAT brand has formed an alliance with Jennifer Lopez and the first element of their relationship includes the placement of the all-new 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi.” 

A trailer of her video debuted last week during Monday Night Football and Jennifer Lopez will appear in commercials for the 2012 Fiat 500 later this year.

“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas is not afraid to expose herself,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter…as you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”

Check out the trailer here and keep an eye out for more Jennifer Lopez and FIAT.