Mercedes-Benz Creates “Community Stars” Challenge

CarLocate Team, September 15, 2011, 04:09PM

As another way to mark the 125th anniversary of Mercedes-Benz and its invention of the automobile, Mercedes-Benz dealers have launched a social media contest to identify local community service groups who are doing great work. The dealers will be donating $125,000 to a select group of charitable organizations across the country via a unique campaign called “Community Stars.”  The contest is specifically designed to bring awareness to local organizations.  Mercedes-Benz has chosen these smaller organizations because they are often overshadowed by larger, multinational charitable organizations.

To start the program Mercedes-Benz has launched the “Community Stars” tab on its Facebook page where organizations are encouraged to participate in this unique opportunity. MBUSA Facebook fans are also encouraged to suggest their favorite charitable organizations as well.

Interested parties are to create and upload 60-second videos to showcase their organization and explain how they would use the awarded funds to forward their cause. Submissions will be accepted until late evening on Friday, September 23rd.  The charitable organization must operate under one of the following categories; Environment and Sustainability, Health and Service, Youth Empowerment, Music and Arts or Education.

Once all submissions have been collected, a committee of Mercedes-Benz employees will choose 15 finalists and then ask MBUSA Facebook fans to vote for their favorite. The contest officially ends on Oct. 21 and the five “Grand Prize Winners” will be announced on Oct 25, each receiving $25,000.

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