Dodge Challenges Consumers to Go Out & Explore

CarLocate Team, September 12, 2011, 01:45PM

 

A new advertising campaign for the 2012 Dodge Journey encourages people to get out and explore the world – and it has an added twist: a chance to win one of three Journey models left hidden across America.

In the beginning three vehicles were positioned across the continental United States just waiting to be found, one each in the West, Midwest, and East. To find the Journey’s Dodge will give clues to help consumers narrow down the exact location of the Journey.

The campaign extends to Dodge’s YouTube channel and as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles more clues will be revealed and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.

The first Journey has already been found in the West; but there are still opportunities to find the next Journey in the Midwest or Northeast.  The 2nd Journey will go live on September 16 and will be found somewhere in the Midwest.   The third and final Journey model will go live on September 23rd in the Northeast.

So go out and explore fellow consumers and you might just find a Dodge Journey waiting for you!

Find the clues at www.YouTube.com/Dodge.

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Author: CarLocate Team

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