BMW of North American will become the official luxury automobile of the oldest Division I college conference in the United States.  The partnership will run for the duration of the 2011-2012 sports seasons covering football, men’s and women’s basketball, baseball, and Olympic sports programs.

As part of the program, BMW will create vehicle displays at select events and establish a “Preferred Parking Promotion” for BMW owners, providing reserved parking access for several Big Ten events including the football championship game and men’s basketball tournament.
 
“The Big Ten is a great conference and home to some of the country’s top universities,” said David Lee, Sales and Marketing Manager, Central Region, BMW of North America.  “Big Ten schools pride themselves on academic excellence and we look forward to working together to make this partnership a success.”
 
BMW signage and messaging will also be featured at Big Ten arenas, in scoreboard promotions during live events including the football championship game, both men’s and women’s basketball tournaments and the baseball tournament and in commercial spots during televised events throughout the 2011-2012 college season.
 
“Much like the student-athletes of the Big Ten Conference, BMW is a brand dedicated to the highest levels of performance,” said Scott Bailey, General Manager, Big Ten Sports Properties, a property of Learfield Sports.  “We couldn’t think of a better group to work with and are looking forward to building a great relationship together.”