Subaru’s annual Share the Love event has donated almost $15 million to Share the Love charities in the last three years and hopes to donate another $5 million this year. 

From November 19 through January 3 Subaru will donate $250 for every new Subaru vehicle sold or leased. This year Subaru is offering the Facebook Community the opportunity to select one of the charities to be a recipient of their donations. 

The new Facebook voting program allows consumers to vote for a charity that will be designated “People’s Choice.”  Online voting will be available exclusively to Subaru’s Facebook community.  The eligible charities are:

- Teach for America
- The American Red Cross
- The Children’s Miracle Network
- The Make-A-Wish Foundation

“We are pleased to offer this opportunity to Subaru’s online community,” said Brian Johnson, National Advertising Manager for Subaru of American, Inc. “This lets our customers get directly involved with our partners and allows them to have a say in who Subaru partners with in this year’s event.”

Online voting will run until September 15, and will be hosted on the Subaru of America Facebook page. The charity that receives the most votes will be announced as the fifth charity partner of this year’s Share the Love event.  In addition to the first 200,000 votes, Subaru will donate 10 cents per vote to the charity receiving the vote.