What do Fiat, Gucci and New York Fashion week have in common?  Well this year the all-new Fiat “500 by Gucci” will debut during New York Fashion Week (Sept. 8-15). The new Fiat 500 by Gucci models represent the perfect combination of craftsmanship and style, and bring together two of Italy’s most respected brands.

The Fiat 500 by Gucci is a limited-edition model that was customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.  This model signifies the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary.

The exclusive Fiat 500 by Gucci models features several exclusive design elements that highlight the Fiat 500’s iconic silhouette.  A signature Gucci green/red/green web stripe runs along the entire body side perimeter on the Fiat 500 by Gucci or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive “Gucci” signatures complete the door frames and hatchback.  15-inch aluminum wheels with interlocking “GG” hubcaps and brake pads, which have been lacquered in signature Gucci green, are also exclusive.

The Fiat 500 by Gucci also features premium amenities including all-new six-speed automatic transmission with driver-selectable gear changes, BLUE&ME hands-free communication technology, along with many other technology features.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios in the U.S. December 2011. For more information visit www.fiatusa.com/gucci.