Beginning this month, FIAT will launch an all-new marketing and advertising campaign, the first since its return to the North American market. The campaign will combine broadcast, print, and digital media to focus on the brand’s key markets.

“This campaign captures the perfect combination of wit and charm and is designed to engage current and potential customers as well as increase brand and product awareness in key markets,” said Laura Soave, Head of FIAT Brand North America. “We are excited to introduce the FIAT brand and the Fiat 500 to a new generation of consumers.”

FIAT will introduce a new tagline, “Simply More” to define the Fiat 500 as everything you need and nothing you don’t.  It represents the notion that the simple things in life are treasures, alongside the thought that richness and fullness of a life well-lived is defined by one’s view of self-expression.

The brand’s first national television commercial, “Drive-In”, will air today on national and cable networks as well.  Check it out below!

The FIAT brand has celebrated its return to the North American market through various events such as the award-winning FIAT Gallery in New York.  The brand will continue to look to unique and exciting events that will engage their current customers and invite their opportunity for potential customers.