A recent study showed that Generation X car buyers are buying more spacious, family-friendly vehicles. Generation X refers to people born in the 1960s, 1970s, and early 1980s. These shoppers are looking for vehicles that will fit their changing lifestyles.
The study looked at the purchasing behavior of more than 200,000 car buyers from 2009 and 2010 and was able to compile a list of the of the top brands purchased, by percentage, of buyers aged 28 to 45.
| Rank |
Brands |
Percentage of Gen X Buyers |
| 1 |
Volkswagen |
43.3% |
| 2 |
Land Rover |
41.5% |
| 3 |
Audi |
40.8% |
| 4 |
Mazda |
38.4% |
| 5 |
Jeep |
38.3% |
| 6 |
Infiniti |
37.8% |
| 7 |
Acura |
37.4% |
| 8 |
Nissan |
37.1% |
| 9 |
Honda |
36.7% |
| 10 |
MINI |
36.0% |
“Generation X buyers have a hard work/play hard mentality and chose cars that were comfortable and convenient for their lifestyle. They chose larger, more luxurious cars to take their families on vacations or kids to play soccer with ample room to store equipment and luggage,” according the Kristen Andersson, Automotive Analyst.
The top five models for the Generation X buyers were:
1. Volkswagen Routan
2. BMW M3 Sedan
3. Nissan Quest
4. Nissan Armada
5. Honda Odyssey