At 7:07 this morning Infiniti released an image of the Infiniti JX Concept, giving the first official glimpse at a new luxury crossover that will join the Infiniti line next Spring.  The time was chosen to reinforce the vehicle’s seven-passenger seating.

Infiniti also announced the launch of the “Power of 7”, an innovative social media campaign designed to initiate conversation about the JX Concept in advance of its global reveal at the 2011 Pebble Beach Concours d’Elegance on August 18.

The campaign includes a series of seven images that will be distributed exclusively on Facebook every Thursday over the next seven weeks. The Facebook page will also include an opportunity to win a trip for two to join Infiniti at the vehicle’s reveal at the Pebble Beach Concours.

“Families don’t have many luxury vehicle options today. The new Infiniti JX will be the 7-passenger antidote to the ho-hum luxury crossovers that are out there right now,” said Ben Poore, vice president of Infiniti Americas.

The official debut of the production version of the 2013 Infiniti JX will be at the Los Angeles Auto Show this November. The vehicle is set to go on sale in the spring of 2012.