With the recent increase in gas prices it should be no surprise to anyone that cars are becoming more popular with car buyers. Dealers are seeing many more small and midsize car sales than trucks, SUVs, crossovers or vans. Chevrolet is no exception. General Motors recently announced that Chevrolet’s sedans, midsize cars, and compacts were just over 50% of Chevy’s sales for the month of June; for the third month in a row. This is the highest sales ratio for Chevy in 20 years, since the 52% set in May, June, and July of 1991.
According to the Chevrolet’s VP of Sales and Service Alan Batey, we can expect to see a continued strength in passenger cars, particularly in the compact and mid car segments. “We have been a very, very strong trucks brand and frankly have underperformed in cars. It’s as simple as that. You have to go back a long way to a car performance this strong,” he remarked.
With the increasing demand for more fuel efficient vehicles auto makers are looking at smaller vehicles to be their saviors. Chevrolet plans to release the Sonic, a new subcompact, in the fall and continues to make improvements to the popular Cruze and Malibu. With these changes and the release of a new model Chevrolet may continue to see an increase in car sales.
Based on current numbers, General Motors has predicted they will sell 120,000 more vehicles than last year through the first six months of the year.
Chevrolet has positioned themselves well in a market that is slowly coming back from the brink of failure. With their more MPG-friendly lineup of midsize sedans and compact cars they are set to draw the attention of consumers looking for more fuel-efficient vehicles.