When you think of reputable car companies which ones do you think of? Apparently out of 1,500 consumers surveyed in over 15 countries the answer is any car company based in Germany. BMW cracked the top five at number four, Daimler (Mercedes-Benz/Maybach) ranked seventh, and lastly, Volkswagen came in tenth in the Global RepTrak 100 Study. The next closest automaker was Honda at 29th and not a single American manufacturer made the top 100.
While European automakers enjoyed success the top three most reputable companies, Google, Apple, and Walt Disney were all based in America. Overall while most of the companies were American, there was a good spread of international companies. LEGO (Denmark), Sony (Japan), Canon (Japan), and Intel (USA) rounded out the top 10 besides the companies already mentioned.
The way this survey was conducted was that 1,000 companies scattered over 41 countries were surveyed in their home country for their reputation. The top 100 of those companies were taken for the overall study. Then those 100 companies were surveyed over 15 countries which were Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK, and the USA. In each country 100 people were surveyed and they ranked five randomly assigned companies to generate the scores for each company. These scores were averaged and the higher the average the higher your rank. Despite the befuddling methods used to calculate the rankings the end results speak for themselves.
See the full list of all 100 companies here.