Nissan recently launched its new marking campaign, “What if everything ran on gas?” This campaign is the newest in a line of campaigns to market the 100% electric LEAF.
The campaign takes a humorous approach to show that the time for the electric car is now and that it is not some futuristic impossibility. It does this by showing how ridiculous it would be if other gadgets were using gas engines. The end of the commercial even takes a jab at Chevrolet’s electric vehicle, the Volt as it fills up its gas engine, which is used to extend the Volt’s range.
Nissan first televised this campaign during the NBA Finals last Sunday, but in case you missed it you can check it out here or on Nissan's YouTube channel.