Renewing its industry-leading focus on consumer protection, Hyundai has introduced its all-new Hyundai Assurance Trade-in Value Guarantee.

This newest addition to the Assurance suite of programs eliminates concern about depreciation by giving Hyundai owners a guaranteed value for their vehicle in the first two to four years of ownership. The program will be applied to all new vehicles purchased on or after May 1, 2011, at no additional cost to consumers.

All Hyundai vehicles sold in the U.S. are covered by the complimentary Hyundai Assurance program, which currently includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, five years of complimentary Roadside Assistance, and now the Trade-in Value Guarantee.

“Hyundai Assurance is a partnership with our owners in their purchase of a vehicle,” said John Krafcik, president and CEO, Hyundai Motor America. “Depreciation is the single highest cost of car ownership. Assurance will remove many of the barriers and concerns about vehicle ownership.”
 
Customers can trade in their qualifying vehicle towards the purchase of a new Hyundai vehicle during the first two to four years of ownership. At the time of trade-in, the customer’s vehicle will be assessed to determine the current market value and compared to the guaranteed value. If the assessed value is higher than the guaranteed value, the customer will be able to apply that value toward the purchase of a new Hyundai vehicle. If the assessed value is less than the guaranteed value, the customer will be able to use the guaranteed value toward the purchase of a new Hyundai vehicle.

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