On April 18th Volkswagen will celebrate the global reveal of the 21st Century Beetle, marking a new chapter in the iconic vehicle’s long history. The Beetle will be revealed to the public in a spectacular world debut on three continents. The reveal will begin in Shanghai, China with an exclusive MTV Sound System celebration hosted by MTV VJ’s, followed by MTV World Stage events in Berlin and New York City.Highlights from both the New York and Berlin MTV and Volkswagen events will be available online.

The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand – and we are doing it globally,” states Luca de Meo, Director of Marketing, Volkswagen Group and Volkswagen Brand Passenger Cars. "We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers.”

The 21st Century Beetle is an automotive icon, reinvented. Its exterior reinterprets the silhouette of the famous Volkswagen Beetle, combining stylistic elements borrowed from the original coupled with the latest technology. The 2012 Volkswagen Beetle guarantees drivers a fun and unique driving experience.

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