Dodge has been taking a much more aggressive slant with their advertising, beginning with last year's Dodge Charger Super Bowl ad, “Man's Last Stand,” to now with their “Never Neutral” ad campaign. There are a couple of the automaker's newer spots that really stand out to us. First, the “Test Drive” commercial spot for the 2011 Dodge Charger that takes a jab at Dodge’s former manufacturing partner, Mitsubishi, for that automaker’s online test drives. Second is the “Slippery Slope” commercial that is one of the automaker’s gutsiest spots yet.
The “Slippery Slope” spot could not be more timely… from IBM’s “Watson” computer winning on Jeopardy to from Cynthia Brazeal’s presentation at TED on the emerging rise of personal robots with social intelligence, it seems like every day there is a new announcement about computing advancement.
And, that’s why this Dodge commercial is exceptional. With clear swings at rival automakers who offer self-parking cars (Ford and Toyota, for example) and at Google for testing unmanned cars that drive themselves, the narrator of the “Slippery Slope” commercial says defiantly, “We will let computers do a lot of things. But we will never, ever, let them drive our cars. We’ve seen that movie. It ends with robots harvesting our bodies for energy.”
Yikes. We’ve seen that movie, too. Perhaps it’s time to buy a Dodge car and join “the human resistance.”
Note: We wanted to show you this commercial a few weeks ago, but it mysteriously disappeared off the Dodge YouTube channel. Dare we blame the robots?