Nissan is re-entering the minivan market this year with the completely redesigned 2011 Quest. The fourth-generation minivan recently arrived in dealer showrooms and features many parent-friendly designs, such as one-touch sliding doors, a permanent rear storage well, fold-flat 2nd and 3rd row seats with quick release, Advanced Climate Control System, dual panel moonroof, and Push Button Ignition. 

To showcase the Quest’s parent-friendly features, Nissan has launched a media campaign focusing on how the Quest makes life easier for parents. A 30-second television ad, titled “Errands,” shows how the one-touch technology and rear storage help a mother manage her busy lifestyle. The spot also shows off the Advanced Climate Control’s ability to control odors, by blocking outside smells and reducing unwanted odor inside the van. 

Another major part of the media campaign is a partnership with Disney in conjunction with its upcoming animated film Mars Needs Moms. The partnership features a sweepstakes, where consumers can enter to win a brand new Nissan Quest or other Disney prize packages.

The all-new 2011 Nissan Quest is available in four trims: the S, SV, SL, and LE, and starts at an MSRP of $27,750.