Over the last few years, Volkswagen has taken a number of innovative and humorous approaches to promoting its brand and its vehicles. (Case in point: The VW “Fun Theory” and the Piano Staircase). Now, VW has launched “Inside the VW Academy” featuring Saturday Night Live comedian Bill Hader and VW product specialist Danielle Gumro. The “VW Academy” is a series of webisodes that weave together detailed product information in a funny, entertaining – and often unscripted – way.

The first nine video clips feature the 2011 Jetta, 2011 Tiguan, and 2011 Touareg. Nine more clips are set to debut in March. Here’s the overview video for the Jetta, which was one of our faves:

You can find all the webisodes on the VW website or on the VW YouTube channel.