AutoPacific has announced its 5th annual 2010 Motorist Choice Awards, chosen from 15 unique buyer categories. This year’s Motorist Choice Awards include 15 new areas buyers might categorize their potential purchases into, including Best Active Lifestyle Vehicle, Best Cargo Hauler, and Best Value Car. Market segments include Popular and Premium vehicles.
“From an emotional standpoint, these awards are a reflection of how cars fit into people’s daily lives, the tasks they fulfill on a day-to-day basis, and the image people have of their vehicles,” says Charlie Vogelheim, executive editor of IntelliChoice, whose data was used in part to determine the results. “The cars in these categories not only represent tremendous value, they are also about the image you want to portray to other motorists as well.”
“Rather than grouping these cars into stereotypical categories like 'Best Sedan,' we produced a list of the best cars buyers would themselves categorize, like 'Most Kid-Friendly,' says George Peterson, president of AutoPacific. “These awards are a good reflection of the perceptions of the American consumers, showing what they want to drive and why they want to drive it.”
The Motorist Choice Awards are the result of 42,000 consumer surveys by AutoPacific and by ongoing data analysis from IntelliChoice.
Other 2010 Vehicle Awards from AutoPacific: Ideal Vehicles | Vehicle Satisfaction