Interbrand has released its 11th annual ranking of the “Best Global Brands.” Of the 100 companies listed in the report, 10 are automakers.
Interbrand, a leading brand consultancy, publishes the ranking of the top 100 brands based on a unique methodology that analyzes the many ways a brand touches and benefits an organization. Three key aspects contribute to a brand’s value: the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand to continue to secure earnings for the company.
For the entire list of the top 100 global brands, click here.