Nissan has recently launched a new advertising campaign, headlined under the theme “Innovation for All.” Hoping to build upon 10 straight months of sales growth, Nissan is using this new campaign to highlight their always-unique and inventive collection of autos.
“‘Innovation for All’ isn’t simply a new marketing idea. It’s the very foundation of Nissan worldwide,” said Jon Brancheau, vice president, Marketing, Nissan North America. “This campaign captures Nissan’s spirit and continued drive towards innovation–not just for the elite, but for everyone.”
Nissan’s “Polar Bear” video, which debuted Sept. 9, features a (yep, you guessed it)
polar bear, journeying from the Arctic to suburbia, only to be helped by an owner of
the all-new, industry-first, zero-emission, 100-percent electric LEAF.
In addition to the “Polar Bear” video (above), the campaign consists of several TV and online advertisements, each featuring different aspects of Nissan’s innovative lineup:
- “Innovations” showcases Nissan’s all-electric LEAF, the world’s first sports crossover vehicle—the Juke, and other innovative technologies including smart phone apps, air purifiers, keyless entry and push button start.
- “Baby” exhibits Nissan’s versatility as a soon-to-be dad converts his super cool 370Z into the more family-friendly, but still fun-to-drive, Maxima Sport Sedan.
- “Kidzilla” shows that Nissans can withstand the roughest of conditions as a little boy puts his toy cars through quite a beating, and in the end, the Altima comes out on top, as the only car without even the slightest scratch.
- “Dime” is evidence that each new Nissan really can “stop on a dime,” with the brake override system that now comes standard in every new Nissan vehicle.
With advertising like this — that is as innovative as the all-new Juke, Quest and LEAF, and as appealing as the refreshed Maxima and Murano — Nissan is sure to attract some well-deserved attention.
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