Mercedes-Benz USA (MBUSA) has announced the availability of an updated version of its mbrace telematics platform that connects the in-car navigation system in its vehicles with drivers’ iPhones. The new mbrace Mobile Application 2.0 allows Mercedes-Benz drivers to take their mbrace services with them when they leave their vehicles. Mercedes-Benz is the first automaker to extend connected services in this way.
mbrace for iPhone
The mbrace application already allows drivers to unlock their vehicles, locate their vehicles in crowded parking lots, and find a nearby Mercedes-Benz dealership. The new mbrace version 2.0 also allows customers to access Mercedes-Benz Concierge features outside the vehicle. This includes accessing the caller’s location information to deliver relevant entertainment recommendations, restaurant locations, directions, traffic updates, etc.
Sascha Simon, who leads advanced product planning for MBUSA, provides an example of the new mbrace features, “Imagine you're away from your car talking on your iPhone to Mercedes-Benz Concierge. The agent can provide you with a great restaurant suggestion and simultaneously send the destination both to your iPhone and into your car.” For Mercedes-Benz customers on-the-go, this is one more way to provide simple and seamless connectivity to the personalized information they need – even when they are not in the driver’s seat.
Additionally, Roadside Assistance on the iPhone has been enhanced so that when a call is initiated, the customer's location information is transmitted to the Mercedes-Benz Roadside Assistance Center. In instances when the vehicle may not be accessible, may not have power, or is in an unknown location, the mobile application allows Mercedes-Benz to help their customers by pinpointing exactly where to send assistance.
The mbrace platform is developed for MBUSA by Hughes Telematics, Inc.
More Automaker Smart Phone Applications | CarLocate.com Goes Mobile
Buy a New Mercedes-Benz | More Mercedes-Benz News