50 Consumers to Test Drive the 2011 Hyundai Sonata and
Give Their Unscripted, Unedited Commentary on Facebook

Hyundai’s “Uncensored” advertising campaign shows consumers testing Hyundai vehicles and providing their feedback. As part of that campaign, Hyundai now is adding 50 drivers who will test drive the all-new 2011 Hyundai Sonata for 30 days and share their opinions over Hyundai’s social media channels, including the Hyundai Facebook page. (Note: From now through Nov. 30, 2010, you also can enter to win a Sonata on the Hyundai Facebook page.) 

“Unfiltered consumer response to Hyundai products is one of the most powerful tools that affect opinions about the brand,” said Chris Perry, vice president, marketing communications, Hyundai Motor America. “The ‘Uncensored’ campaign started with traditional advertising and has now progressed to include a full range of online channels, allowing consumers to speak directly to peers about their experience with the car.”

2011 Hyundai Sonata

In exchange for their participation, the drivers will receive an HD Flip Cam to record their experience, as well as a $250 gas card and $500 spending money.

Hyundai “Ride-and-Drive” Events

From now through the end of October, Hyundai will be taking the “Uncensored” experience on the road. At “ride-and-drive” events across the U.S., visitors can enter a video booth to film their impression of the Hyundai Sonata driving experience and post their video to their Facebook page. For locations, go to http://sonatauncensored.com/Location.aspx.

About the Sonata

The 2011 Hyundai Sonata is Sleeker, Roomier, and More Capable than previous versions, with a Turbo and a Hybrid version both planned for later this year.