Something to Gab About: Kia to Sponsor 2010 YO GABBA GABBA! Tour

CarLocate Team, August 2, 2010, 01:17PM

2011 Kia Sorento CUV
2011 Kia Sorento CUV

In addition to Kia's sponsorship of the 2010 Vans Warped Tour(R) , KIA Motors America (KMA) is pairing up with YO GABBA GABBA!, the award-winning children’s television series, for the 60-day “There’s A Party In My City!” North American Tour. You may remember the popular KIA 2010 Super Bowl commercial which featured characters from YO GABBA GABBA! in the 2011 Sorento CUV. This time, KIA is the presenting sponsor as the cast and DJ Lance Rock make their way across the country.

“Our 2011 Sorento ‘Joyride Dream’ Super Bowl spot exceeded our expectations, and with Muno as one of the stars in that adventure it was a natural fit for us to continue our association with YO GABBA GABBA! by joining their extremely popular live tour,” said Michael Sprague, vice president, marketing & communications, KMA.

On top of performing at various theaters and areas, the Gabba gang will be participating in various community service projects, which are aimed at building homes in the cities they visit. One dollar from every ticket sold during the KIA Motors YO GABBA GABBA! “There’s A Party In My City!” tour will be donated to Habitat for Humanity in each tour city.

Get yourself a new KIA and go experience the music, singing, dancing and animation beginning August 27.

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Author: CarLocate Team

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