Build Your Own Mash-Up in the Popular Facebook Game PetVille
Kia Motors America announced today that players of the Facebook game PetVille now will be able to create their own “mash-up” of the “This or That” commercial, featuring the Kia Soul hamsters. Once you build your mash-up, you then can share it with your friends online. (Watch the the Kia Soul hamsters in the hip-hop inspired “This or That” video.)
In the application, you’ll be able to cut and mix your own cut of “This or That” by dragging five-second clips into a six-spot timeline. From there, you can play back your music video and post it to your Facebook profile. As a bonus, you’ll receive PetVille cash, which normally you can only get through game play or purchase.
The mash-up application will be available through the end of July.
To create the application, Kia has partnered with PetVille creator Zynga and marketing agency SocialVibe.
About the Kia Soul
The Kia Soul stands out from the crown with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value, and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music (as seen in the latest video) or add mood lighting to the interior cabin. The Soul+ offers funky black cloth seats with “glowing” Soul logo inserts. The Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts. The Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.
2010 Kia Soul in Alien Green
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