Check out the hip-hop-inspired “This or That” video featuring Kia’s now streetwise hampsters offering you a new way to roll.

Love what the hampsters are wearing? Kia plans to offer “Hamstar™” logoed clothing later this year (http://www.hamstarclothing.com/).

About the Kia Soul

The Kia Soul stands out from the crown with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value, and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music (as seen in the latest video) or add mood lighting to the interior cabin. The Soul+ offers funky black cloth seats with “glowing” Soul logo inserts. The Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts. The Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.

2010 Kia Soul in Alien Green