Auto News Roundup: Automaker Contests

CarLocate Team, February 10, 2012, 05:28PM

Ford Focus ST Challenge

Ford is giving fans of the all-new Focus ST a chance to put the high-performing hatchback to the test in a competition that will send the winning driver to the ESPN summer X games.

The competition puts drivers into the seat of a Focus ST driving simulator at auto shows across the country – the participant with the fastest lap time will win a host of awards; including an invite to the ESPN summer X games for a meet-and-greet with drivers of Ford’s Octane Academy.

“This is the perfect way to generate awareness for our ST brand; the Focus ST simulator is tuned with the specs from the actual car, so people can get a true feel for the dynamics of ST performance,” said Lisa Schoder, ST Marketing manager.

The challenge will be live on the Focus Facebook page, where a leader board will be posted from each show the challenge visits.

Lexus Eco Challenge – Second Round Winners Selected

In the fifth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it, sixteen student teams from 11 states have been named winners in the second round.

The winning teams have secured an invitation to participate in the Final Challenge with a chance to win one of two $30,000 grand prizes and eight $15,000 first-place awards.

“The thought and effort that these teens put into each Lexus Eco Challenge submission is truly inspiring,” said Mark Templin, Lexus group vice president and general manager. “At Lexus, we’re proud to give them the opportunity to show their capabilities to others as well as discover their own potential to improve the environment around them.”

Kia Customer Loyalty Contest

Share your story about a positive Kia dealer service experience, overall Kia vehicle quality or Kia ownership loyalty and you could win a trip to Korea, visit a Kia manufacturing facility and attend a Korean culture tour.

For a chance to win customers can enter via Kia’s Facebook or Twitter pages and just for following Kia on Twitter and tweeting about the contest you could also be entered for a chance to win $100.

The best 16 essays will be chosen by a group of judges and then posted for public voting on the contest website.

Honda CR-V Leap Year Contest

Creating a Leap List not only will get you moving on to your next big leap in life it may also help you win a new Honda CR-V.  Honda has announced The CR-V Lead Year Contest where one lucky grand prize winner will receive an all-new CR-V plus a year’s worth of gas.

You can log on to Honda’s Facebook page to start your Leap List and then enter it in the contest. List entries will be judged by Honda’s panel based on activity, variety, and feasibility; plus it doesn’t hurt to have a couple activities on the list that involve the use of a vehicle like the all-new CR-V. Fifty finalists will be chosen and then voted on by the Leap List community to determine the grand prize winner and runners-up.

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Jeep Announces Online “Name My Ride” Contest

CarLocate Team, January 27, 2012, 09:11AM

This week at the Houston Auto Show Jeep rolled out a new concept version of its award-winning Grand Cherokee.  During the reveal Jeep also announced that is has created an online contest for consumers to name the new Grand Cherokee concept. The person who chooses the winning name will have an opportunity to win a new 2012 Jeep Grand Cherokee.

This new production-intent concept vehicle has innovative, stealthy details that give it a unique and aggressive look. Jeep brought the vehicle to the Houston Auto Show to gauge consumer reaction – if the level of excitement is what they anticipate the new Grand Cherokee will be in Jeep showrooms this spring.

For those interested in entering the new Jeep contest visit Jeep.com/namemyride and enter your idea for what the distinctive new vehicle should be named – the Jeep Grand Cherokee _______ (fill in the blank).

The Jeep brand will narrow the names down to the top three and let voters choose their favorite. The winning name will be announced in May.

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‘Chevy Happy Grad’ wins Route 66 Super Bowl ad Contest

CarLocate Team, January 26, 2012, 09:26AM

As part of Chevrolet’s Route 66 Super Bowl ad contest, Chevrolet asked filmmakers to depict life’s journey and how Chevrolet is there along the way.  After more than 400 scripts and 198 films were submitted from 32 countries a winner was chosen last week.

“Chevy Happy Grad” was an ad submitted by 26-year old Long Island resident Zach Borst, and will be aired during the Super Bowl XLVI. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits,” said General Motors Global Chief Marketing Officer Joel Ewanick.

Check out the video below.

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Author: CarLocate Team

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