In preparation for the New York International Auto Show this April the 2012 poster artwork has been launched.

“The New York Auto Show is an awe-inspiring combination of new ideas, technological innovation, future-looking concept cars and nearly 1,000 of the latest new vehicles.  Nothing exemplifies individual freedom better than the automobile and nothing represents New York City better than the Statue of Liberty.  By combining them in a fun and imaginative way we think we have capture these two great symbols of our liberty and freedom and created an image that will resonate with show visitings in a positive way,” said Show chairman John LaSorsa.

The graphic serves many purposes for the event including the basis of an extensive outdoor advertising campaign on major metro area billboards; as well as being the focal point of a comprehensive magazine, newspaper, and web advertising campaign.

The 2013 Subaru BRZ sports car will make its American debut at the North American International Auto Show next week in Detroit.  The BRZ will add a new product line to the Subaru brand.

The 2013 BRZ was designed with just one goal in mind – exceptional handling. Subaru engineers developed a chassis that would deliver the lowest center of gravity possible by utilizing the excellent packaging of the brand’s Boxer engine design. An all-new naturally aspirated 2.0-liter, 200-horsepower horizontally opposed engine was created. The new engine was developed to be more compact so it could be placed lower and farther back in the chassis. The new engine placement allows for low polar movement and near-perfect balance for pure sports car handling.

The Subaru BRZ will also offer everyday comfort and practicality with 2+2 seating and expendable trunk space, along with the brand’s renowned safety and quality. The 2013 BRX reflects the Subaru’s core powertrain and chassis engineering throughout.

The 2013 Subaru BRZ will be available from Subaru dealerships in late spring this year.

Toyota will debut their all-new plug-in hybrid concept the NS4 this Janary at the 2012 North American International Auto Show in Detroit.

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