Hoping to keep their current momentum rolling Volkswagen is making its way into the compact SUV market with the unveiling of its newest concept vehicle the Cross Coupe. This vehicle could replace today’s current Tiguan SUV.
The concept Cross Coupe has a stretched hood and a lowered roofline, reminiscent of the Range Rover Evoque that has already wowed shoppers. This design bodes well for the future models’ ability to grab attention.
“The [new] Tiguan will have the same philosophy of going into the heart of the segment,” said Jonathan Browning, Volkswagen Group of American president and CEO. The idea is to make German engineering accessible to mainstream consumers, while the older VW models like the current Tiguan that might be out of reach.
Through the Cross Coupe VW may preserve that autobahn-grade driving feel in an affordably priced, excitingly styled compact SUV – it is likely to enjoy sales success and good reviews, a balance it has struggled with in the past. “The Tiguan is a great opportunity for the brand,” Browning predicted.